Marketing Flashcards
Two types of market research are?
Primary and Secondary Research
Two methods of primary research are?
Observation
Survey
Questionnaire
Focus Groups
A market that contains a group of buyers with similar buying habits
Market Segment
Two methods of secondary research are?
Books
Websites
Business Reports
Government statistics
Information that already exists is known as…
Secondary research
Information that has been gathered first hand for a particular puporse is known as…
Primary research
Marketing is defined as…
Anticipating, identifying and satisfying customer needs, profitably.
Quantitative data is…
data that can be expressed as numbers and statistically analysed.
Qualitative data is…
Data about opinions, judgments and attitudes.
A person who answers a survey is known as…
A respondent
Give two advantages of primary research…
- Current, up to date, relevant research
2. Can ask a specific target audience
Give two disadvantages of primary research…
- Can take time to carry out and analyse the data
2. Might be bias
Give two advantages of secondary research…
- Already been carried out so can gather research quickly
2. Inexpensive
Give two disadvantages of secondary research…
- Can be out of date
2. Unreliable source
