Product Sense Flashcards
Product sense: General approach
Approach:
1) Clarify - Define each word, Understand the space really well
2) Problem - Rephrase into a problem to solve
3) Frameworks - Go broad OR go deep
4) Don’t jump into solutions quickly
5) Collect your thoughts
6) Think out loud (cleanly) - don’t just jump to conclusion
7) Result - Why, Product
8) Introspective criticism of yourself - let me start over, I don’t link this part, I’ll reboot
Framework 1:
1) Mission
2) Problem(s)
3) Goal(s)
4) Wireframes
5) Metrics
Framework 2:
1) Framing / goal setting:
- Mission
- Goal
- Compete
- Users
- Metrics
2) Features / solutions:
- User flows
- Wireframes
- Audience
- MVP
Framework 3 (Maryanna Quiglass / MVQ):
- P = Problem
- U = User – Primary, secondary segment
- R = Rationale – Connect with company mission
- S = Solution – Hypothesis, MVP test and iterate cycle, Ready to pivot
- U = Uncertainties / risks – Market, execution, product, user (fraud & abuse), regulation risk
- I = Insights – Research from DS or marketing to build on the work of others
- T = Test metrics
Pick a Facebook app / any product — how would you improve it?
TODO
How would you improve Facebook groups?
TODO
How would you improve Facebook birthdays?
TODO
Design a social travel product for Facebook
TODO
Design a jobs product for Facebook
TODO
Design a product to help users find a doctor on Facebook
TODO
Facebook events is struggling. How would you turn it around?
TODO
Should Facebook enter the dating / jobs market?
TODO
How would you monetize Facebook marketplace / messenger?
TODO
What should Facebook do next?
TODO
What’s being looked for?
1) Take an ambiguous idea and create a great product
2) Empathize with the user
3) Creative imagination
4) Intentional design choices
5) Prioritization to get things done
