Product Opportunities Flashcards
Sparkling
**Global: CAGR of nearly 2% from 2017 to 2021. Of the 50 markets analyzed, 18 are defined as growth markets, representing over a third of global volume consumption.
It is forecasted that the sparkling wine segment will dominate the Wine market globally with growth at 8.5% by the year 2032.
In the US and Canada, for example, sparkling wine is much more likely to be seen as suitable for informal consumption at home than it was pre-2020. IWSR
UK Sparkling wine is the only wine type to record volume growth from 2016 to 2021 (2,4%)., driven by Prosecco accounting for 70% of volume. Prosecco DOC Consorzio, December 2023 Campaign: Spent over £250,000 on UK campaign to distinguish Prosecco from common effervescent wines.
UK Champagne volume has fallen significantly in sub-£30 price bands. Alexandra Mawson, Champagne and Sparkling Wine Buyer, Waitrose: Sales of crémant have overtaken Cava, with a 51% increase over the past three months compared to last year.
Sarah: CAP classic
Organic
“IWSR: 1 billion bottles of organic wine are expected globally by 2023 (x2 than 2013) **and 30% more than 2018
720K has in the world **(5% of all the vineyard of the world). ** Mainly France (now 9% organic-planned to double- of which 15% is in Alsace), Spain, and Italy. In CA only 2,4% is organic.
Sweeden Madeleine stenwreth organic Considering that back in 2005, when I was still a buyer @systembolaget , the aim was reaching a 1% of the total wine sales. Hitting 26% in 2020
Finland- Political(owned by the state) At the end of 2020, Green Choice products accounted for 30 per cent of Alko’s selection (target 40%) and 35 per cent of sales in litres (target 30%)
Antonio graca: origin of the products but not the impact Certifies practices but not results. Organic wine production is about 20% more expensive than conventional. €6.14 average sale price for a bottle of organic wine vs. €4.14 for traditional wine, or 48% more.
French boutique airline La Compagnie features an exclusively-organic onboard wine list, aligning with its “disruptive image” to cater to environmentally conscious passengers.”
Vegan
“Finland: 116% Growth in sales of vegan products in litres in 2020 compared to the previous year- ALKO
UK: Marks & Spencer 70% of their range,”
sustainable
Natural, organic and sustainable produced wines lead the opportunity index.
China offers the most opportunities across the sola, followed by Sweeden andGE (organic)
Brazil and Singapore in Natural and sustainable wines. WI2023 SOLA report
** ENVIRONMENTAL-**
“UK The Wine Society has initiated a climate and nature program to promote regenerative farming practices among its suppliers and producer partners, offering grants for individual projects aimed at enhancing sustainability. The program emphasizes soil’s potential to sequester over 30% of the world’s carbon emissions, positioning this approach as a strategic response to climate change in the wine industry.
US Regenerative viticulture is gaining traction as the new global standard for sustainable wine production. Example: Stephen Cronk of Maison Mirabeau, along with Mimi Casteel of Oregon’s Hope Well Wine, co-founded the Regenerative Viticulture Foundation (RVF). This initiative is supported by major industry players like Jackson Family Wines and Möet Hennessy, emphasizing a holistic approach to viticulture that enhances biodiversity and soil health.”
SOCIAL
ECONOMIC
Environmental
About 35% of regular wine drinkers in the US and 43% in the UK now consider the environmental friendliness of the packaging when purchasing wine, up from 30% and 38% respectively in 2020. Wine intelligence
FLAVOURTRENDS
**US **
Nick Jackson MW
Sapidity: Even if acidity is not as high as desired, there are other sources of freshness. Phenolic content Saltiness/salinity Minerality Winemaking techniques such as reduction or lees contact
US Rosé has benefited from its positioning as a gender-neutral beverage
**UK **
Easy to drink, fresh and crisp are the top attributes for white wine; full-bodied, smooth and rich are the main preferences in red. People buy more led by description in the label.IWSR - Carmenere-Malbec UK
**AUSTRIA
**
Franz-Josef Gritsch Austria on alcohol. “I think focusing on the origin is the right model for the future in our region,” he explains. A wine with 12.5% alcohol by volume from top locations is usually of higher quality than a stronger alcohol wine from generic locations”
Low calorie wine
Chavin Introduces Low-Calorie Range The specialist in alcohol-free wines has introduced a new line with less sugar.auvignon Blanc, a Rosé and a Cabernet-Merlot, each with an RRP of €14
