Packaging Flashcards
China Packaging
China’s Grace Vineyard, Judy Cha- Laura Odoriz.
Premium and exclusive packaging styles are preferred, with a focus on heavy bottles and unique labels. Clear and easily pronounced labels, such as Penfolds’ bin numbers, are successful, while vibrant colors and unconventional designs are less attractive. China’s Grace Vineyard, Judy Cha- Laura Odoriz.
Bottle weight
- Sustainable Wine Roundtable: Targets reducing average weight of still wine bottles from 550 grams to 420 grams by 2026.
The Wine Society: Testing recycled plastic bottles to decrease carbon footprint with bottles that can be recycled at home.An empty rPET bottle weighs 63gr vs 460g avg glass bottle. Glass bottles are 31% of WS emissions
Champagne Telmont: Introduced lightest Champagne bottle at 800 grams
- Ron Rubin Winery: Uses plastic bottles 85% lighter than traditional glass, enhancing transport efficiency.
Paper bottles
WHEN IN ROME Paper Wine Bottles: Popular in Japan due to seismic risks; successful trial through Sainsbury’s.
In the UK, the discount retailer Aldi is now filling own-brand wines in “Paperbottles” and flat PET bottles.The flat PET bottles from Packamama
BIB
Campoviejo’s First BIB: Sales of bag-in-box wines increased by 240% over the last two years in the UK.
gift box
Champagne Telmont: reduced bottle carbon footprint by 8% by eliminating gift boxes.
Global Packagking Alternative
Gand View Research reveals that the global market for alternative wine packaging is expected to grow at a compound annual growth rate (CAGR) of 4.4% from 2021 to 2028.
Can
- CANS Innovation: CANPACK introduces thermo memory ink and neon ink for bars and discos.
- UK Waitrose- Shift to cans aimed to halve carbon footprint per drink, with canned wine sales x4 from 2018 to 2020.
Labels
Label Influence: 85% of people purchase wine based on label appearance.- VIVINO
From December 2023, all bottles of wine sold in the EU, must include nutritional information and a list of ingredients. any ingredient added during the winemaking process (e.g. sulphur dioxide, commercial yeasts, additional sugar, acidity, colourants etc.), and which is contained in the finished wine. This is in addition to the existing allergen and energy.
Two formats are introduced to present the nutritional information and the list of ingredients. The first is to add all information on the physical label of the bottle. The second is to show only the energy value on the physical label and provide the rest of the information (full nutrition information and list of ingredients) electronically, accessible via a QR code or Link. The physical label must present the energy value with the symbol “E” for “Energy”.
Ridge
Providers: Dario Drmac and Ivan Kovacevic are the brains behind the Craft Technology
The development of a new encoding standard for Global Trade Item Numbers (GTINs) is geared towards producing adaptable barcodes. This initiative is expected to facilitate the embedding of comprehensive product details for wine consumers.
For the wine industry, the most interesting aspect is that only one code needs to be placed on the bottle, serving both for scanning at the register and for the E-Label. “That’s the minimum goal,” says David Hintzen, industry manager for fresh produce at GS-1.
Sustainable-Airline
Seachange in Virgin Atlantic: Uses lighter-weight glass bottles, no foil, renewable closures, with packaging from sustainable forests. Also, donations to charity.
BIB
Premium bag-in-box packaging is creating a niche, though it struggles to grow beyond 5-10% of volume.
US: The Nielsen Report (2020) states that sales of boxed wine (3L) increased by 31.5% in the US, Similarly, cans grew 69.2%
Bottling in the UK has grown, with bulk imports increasing from 340 million litres in 2010 to 516 million litres in 2019. UK bottling plants like The Park and Greencroft offer the advantage of carbon neutrality.
Capsules
Waitrose: Dispensing with plastic and metal foil capsules, shift towards cans to halve carbon footprint per drink.
Amcor Capsules Transparence Initiative: Focus on Reduce, Recycle, Respect to ensure recyclable packaging and minimal environmental impact.
Capsules Champagne: UK tried to ban sparkling foils in 2023 to save costs; EU law changed in August 2023, making neck foils optional, though CIVC pushes for their continued use. Neck foils account for 0.6% of Champagne’s carbon footprint.
Refillable bottles
Revino: Refillable glass bottle system aims to reduce carbon footprint by up to 85%, refillable up to 50 times.
Verallia - Germany 88% appreciate the idea of offering wine in returnable glass bottles, with less than 5% rejecting it.
Europe Packaging Regulations
The EU is committed to reducing packaging volumes incrementally. By 2040, packaging should be reduced by 15% relative to 2018 levels. By 2030, EU member states must, in principle, adopt reusable systems for drink packaging; some products, e.g. wine, aromatised wine and spirits, are, however, exempted.
Bottles
Verallia- Germany
88% of Germans are in favor of reusable wine packaging.
Between 65-80% of respondents favor conventional bottle shapes over more unique designs.
The concept of a reusable wine crate is also met with high approval, as approximately 70% of those surveyed find the idea appealing. A crate holding six bottles is the most popular choice, with over half of the respondents agreeing to a crate deposit of €4.50.
75%, are willing to pay an additional deposit for these reusable bottles, with less than 4% opposing the deposit system. (50C)
