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Edexcel Business A level Unit 1 > Product Life Cycle/Boston Matrix and B2B/B2C Marketing > Flashcards

Product Life Cycle/Boston Matrix and B2B/B2C Marketing Flashcards

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Edexcel Business A level Unit 1 (11 decks)

Qualitative and Quantitative Research and Sampling

Market Positioning

Mass and Niche Markets

Market Segmentation and Competitive Advantage

Product differentiation and Added Value

PED (Price Elasticity of Demand)

Distribution and Approaches to Staffing

Product Life Cycle/Boston Matrix and B2B/B2C Marketing

Organizational Structures

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