PED (Price Elasticity of Demand) Flashcards
Be confident of the knowledge and practice using questions
What is demand:
Demand is the amount of a product that consumers are willing and able to purchase at any given price
What does PED stand for:
Price Elasticity of Demand
Define what is PED:
PED represents the impact of that a change in price will have on the demand for a product.
What does price elastic mean:
It means that demand is largely affected when there is a change in price
What does price inelastic mean:
It means that demand isn’t largely affected when the price changes.
How to calculate PED:
Percentage change in quantity demanded divided by percentage change in price
How to calculate percentage change in quantity demanded and percentage change in price:
difference between the 2 numbers divided by original number x 100
How to interpret price elasticity:
If the PED figure you get is greater than 1, then the product is price elastic. So if the PED figure is -2.5 then it is inelastic
What are some factors influencing PED:
TIme
Competitiion
Branding
The proportion of income spent on a product - for high price products which attract wealthy consumers, they are likely to be inelastic.