Product Differentiation Flashcards
1
Q
Why do businesses use product differentiation?
A
To gain a competitive advantage over rivals
Stand out from the rest
2
Q
Methods of PD
A
Flexible pricing Recognition Extended product range Brand development Overcoming competition
3
Q
What is adding value?
A
Providing extra benefits for customers that goes beyond expectations
4
Q
How do you add value?
A
Bundling Customer service Speed of response Packaging Frequent buyer offers Customisation
