Mass Markets Flashcards
1
Q
What is a mass market ?
A
Devising products with mass appeal and promoting them to a large number of consumers e.g. Coca Cola
2
Q
What is the aim of mass markets?
A
Market domination
3
Q
What is an issue with mass markets?
A
Often requires a vast marketing budget
4
Q
Identify advantages of mass markets
A
Profit fast and easy New customers regularly Save time as tv ads reach large audience Business goes global If work hard at start, relax later on
