Product description Flashcards
Focus on Your Ideal Buyer
Define and create desrption for your ideal buyer. Focus on languge photos, overall style
Entice with Benefits
Highligth the benefits for the client
Dont sell product, sell an expirience
focus on how the product can make them feel happier, healthier, more productive, cleaner etc…
Avoid Yeah, Yeah Phrases
Avoid using phrases that make client think: “yeah, yeah, of course; that’s what everyone says.” e.g. “Excellent product quality”
Justify Using Superlatives
provide proof for your “the best” phrases
Appeal to Your Readers’ Imagination
let your reader imagine what it would be like to own your product. E.g. tell a story
Seduce with Sensory Words
Engage client’s sensations as much as you can from all approprite fields (sigth, hearing, feeling, taste, smell, etc)
Tempt with social proof
Reviews and client stories
Make Your Description Scannable
Entice your web visitor with headlines;
Use easy-to-scan bullet points;
Include plenty of white space;
Increase your font size to promote readability;
Big and beautiful product images
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360-degree view of a product
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Call to action
Gently push them over the edge with buy-now button
Include trust bagdes
Make custumer secure with some safety logo
Add product Video
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If discounts Compare Prices
If you are doing discount compare the price to the original one