Product Context - Franchise

Question 1

What is the Assassin’s Creed franchise? Who developed it?

Answer 1

A long running video game franchise that is developed by Ubisoft.

Question 2

When was the first game released? (Assassin’s Creed)

Answer 2

2007

Question 3

When was the most recent game released? (Valhalla)

Answer 3

2020

Question 4

What type of game is Assassin’s Creed?

Answer 4

A historically set action/adventure third person video game, featuring elements of stealth and combat.

Question 5

What did later games in the franchise introduce?

Answer 5

• A wider open world system (sandbox)
• Multiplayer and persistent world environments (courtesy of increasing internet, and later, wi-fi speeds)
• Strategy/team building components
• Alternative/branching narrative outcomes

Question 6

What consoles is Assassin’s Creed available for?

Answer 6

Most popular generation of consoles such as Playstation, Xbox and PC formats.
Also exclusive releases on handheld devices such as the PlayStation Vita or Nintendo DS and mobile game apps.

Many exclusive chapters released in this fashion have later been remastered and released on the mainstream console formats to cater for demand in the more popular market.

Question 7

What is the all game packaging branded with?

Answer 7

The Assassin’s Creed Title (in a recognisable font) and the famous logo (based on the lower part of an eagle’s skull)

Question 8

What is the gaming experience of an Assassin’s Creed game?

Answer 8

• It offers familiar pleasures to existing fans (Narrative situation of the Assassins versus the templars, open world gameplay, free-running etc) along with new elements to target a wider audience (the use of different protagonists, surroundings, weapons, side quests etc)
• AC began life as a prototype for a sequel to Prince of Persia but was doing developed as a game/franchise