Cultural Industries By David Hesmondhalgh Flashcards
What does the Theory of Cultural Industries state?
Cultural Industries is the idea that cultural industry companies try to minimise risk and maximise audiences through vertical and horizontal integration.
How does Ubisoft continue to minimise risk and maximise profit?
The notion that cultural industry companies such as Ubisoft attempt to stick to franchise formulas and conventions to minimise risks and maximise audiences can be applied here in multiple ways.
Broadly, Ubisoft has a whole range of video gaming franchises in their back catalogue of which Assassin’s Creed is probably their most established in successful. Ubisoft does not take risks.
Assassin’s Creed is an established video gaming franchise with 20 plus entries to its name. Whenever the formulas faltered, the developers have invested more time on their next entry, like with Valhalla, and returned with success.
Assassin’s Creed is a wider revenue source than just video games, creating opportunities in the film, TV and music industries as well as merchandise. The franchise continues to make money outside of its original gaming format.
