Product Catalog Manager Flashcards

1
Q

Guidelines for Primary Product Photos

S8PC/M40/a1

A
  • 1500 x 1500 pixels
  • Must fill 85% of the image
  • Well-lit, white background only
  • Must be digitally cut out, no white sheets
  • Include relevant accessories only
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2
Q

Guidelines for Additional Product Photos

S8PC/M40/a2

A
  • Close-ups of important features
  • Different angles
  • Product packaging
  • Out-of-the-box accessories
  • Transformation (folded, expanded, opened, closed, etc.)
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3
Q

What else should be in the Product Photos?

S8PC/M40/a3

A
  • Infographics (WIFM?)
  • Assembly and Use Instructions
  • Featured Images (Benefits for Customers)
  • Comparison Chart
  • Promo or Satisfaction Guarantee Image
  • Enhanced Lifestyle Images (positive end result)
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4
Q

How many images can you upload?

S8PC/M40/b

A

9 images

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5
Q

Product listing images must match with?

S8PC/M40/c

A

Product Catalog Title

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6
Q

What is the preferred image format?

S8PC/M40/d

A

JPEG is preferred

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7
Q

Product Images should not be:

S8PC/M40/e

A
  • Blurred
  • Pixelated
  • Have jagged edges
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8
Q

Product Images should not contain what?

S8PC/M40/f

A
  • Nudity
  • Amazon logo
  • Terms Amazon, Alexa, Prime
  • Amazon smile design
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9
Q

3 P’s to boost sales through product listing

S8PC/M40/g

A
  • Price
  • Promotion
  • Product Listing
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10
Q

Vital Info Checklist

S8PC/M40/h1

A
  • Product ID
  • Product Name
  • Manufacturer Name
  • Brand Name
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11
Q

Product Offer Checklist

S8PC/M40/h2

A
  • Price
  • Seller SKU
  • Condition (New or Used)
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12
Q

Product Description Checklist

S8PC/M40/h3

A
  • Product Description
  • Bullet Points
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13
Q

Product Images Checklist

S8PC/M40/h4

A
  • 9 Product Images
  • A+ Content (if Brand Registered)
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14
Q

Keywords Checklist

S8PC/M40/h5

A
  • Search Terms
  • Search Volume (Low & High)
  • Search for Competitor’s KW
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15
Q

Additional Product Details Checklist

S8PC/M40/h6

A
  • Weight
  • Directions
  • Ingredients
  • Item Dimensions (LWH)
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16
Q

Three Requirements for a Product Listing

S8PC/M40/i

A
  • GTIN and UPC Barcodes (from GS1 US)
  • Unique keywords (for Product Name, Bullet Points, Product Description, Back-end Keywords)
  • 9 Images