Account Health Manager Flashcards
Active users in Amazon
S1AH/M1/a
310 million Active users (80% from US: 248m)
Number of people that use Amazon on a monthly basis
S1AH/M1/b
More than 197 million
Number of Active sellers in Amazon
S1AH/M1/c
2.5 million active sellers
Amazon’s total revenue in 2023
S1AH/M1/d
$575 billion
Number of sellers being added monthly
S1AH/M1/e
100 - 3000 Sellers
Number of items bought every minute (US marketplace)
S1AH/M1/f
More than 4000 items
Seller Central vs. Vendor Central?
S1AH/M3/a1
Seller Central
* for third-party sellers
* selling directly to customers in AMZ
Vendor Central
* first-party sellers
* acting as a supplier, selling in bulk to AMZ
* To access Vendor Central, you need an invitation from AMZ
Payment Terms (SC vs. VC)
S1AH/M3/a2
Seller Central = 14 days
Vendor Central = 90 days
Vendor Central = Amazon will reorder if the product sells, otherwise they will suddenly terminate the order
More comparisons between SC vs. VC
S1AH/M3/a3
Seller Central
* More control over inventory
* Price Control
* Higher Sales Margins
* Sponsored product ads
* Control over listings & shipments
* Can qualify for Prime Shipping (enroll first)
* Anyone can sell
* If brand registered, can A+ content
* You have control on the business
Vendor Central
* Amazon maintains inventory levels
* You have less control on prices
* Lower sales margins
* Qualified for Prime Shipping
* A+ content
* Invitation-only
* Amazon in control on the business
FBA vs. FBM Comparisons
S1AH/M4/a1
FBA
* Your store > Amazon > Customer
* Once the customer placed the order on Amazon, Amazon will fulfill the order (PPS (Pick-Pack-Ship))
FBM
* Your store > Customer
* Once the customer placed the order on Amazon, client (or the Seller) will be responsible for the PPS
Using both FBA and FBM is allowed.
FBA & FBM Pros
S1AH/M4/a2
FBA
* Prime Enrollment
* Elligible for Buy Box
* Amazon fills orders
* Amazon is responsible for PPS, returns, & CS
* Potential lower shipping rates
FBM
* Hands-on inventory (own warehouse, No AMZ storage fees)
* Lower costs
* Faster turn rates
* Options to enroll in Seller Fulfilled Prime (has requirements)
Difference between Professional vs. Individual Selling Plan
S1AH/M5/a
Professional
* $39.99 monthly subscription fee
* Selling fee is only Referral Fee & Variable Closing Fee
* Best for sellers who plans on selling more than 40 items a month
Individual
* No monthly subscription fee
* $0.99 per item plus Referral Fee & Variable Closing Fee
* Not eligible for Buy Box
Explain Private Label
S1AH/M6/a
After analyzing a product or market, You have (or will find) manufacturers who will make the product for you in bulk under your brand name.
Explain Online Arbitrage
S1AH/M6/b
You purchase items from online retailers and sell it on a different marketplace for a profit.
You have to look for promotions, clearance sale, voucher codes on online merchants to purchase on a lower price.
Explain Retail Arbitrage
S1AH/M7/c
You purchase goods in brick-and-mortar shops and resell the products on online marketplaces.
