Product and Service Design Flashcards

1
Q

What are the major factors in design strategy?

A

Cost, Quality, Time-to-market, Customer satisfaction, competitive advantage

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2
Q

What is the main focus of product and design strategy?

A

Customer satisfaction

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3
Q

Stages of Life cycle

A

Introduction, growth, maturity, decline

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4
Q

It refers to the extent to which there is an absence of variety in a product, service or process.

A

Standardization

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5
Q

The ff are advantages of standardization, except
a. Fewer parts to deal with in
inventory and in manufacturing.
b. Reduced training costs and time.
c. Designs may be frozen with too many imperfections remaining.
d. More routine purchasing, handling,
and inspection procedures.

A

C. Designs may be frozen with too many imperfections remaining.

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6
Q

Producing, but not quite completing, a product or service until customer preferences are known

A

Delayed differentiation

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7
Q

A form of standardization in which component parts are grouped into modules that are easily replaced or interchanged

A

Modular Design

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8
Q

Is a measure of the ability of a product, a part, a service or an entire system to perform its intended function under a prescribed set of conditions

A

Reliability

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9
Q

situation in which a product, part or system does not perform as intended

A

Failure

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10
Q

True or False. Reliability can be improved with the use of backups

A

True

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11
Q

A design that results in product or service that can function over a range of conditions

A

Robust design

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12
Q

It is often easier to design a product that is insensitive to environmental factors, either in manufacturing or in use, than to control the environmental factors.

A

Taguchi’s Approach

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13
Q

Taguchi’s Approach central feature

A

Parameter design

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14
Q

The ff are difficulties of concurrent engineering except:
a. Longstanding existing boundaries between design and manufacturing can be difficult to overcome
b. There must be extra communication and flexibility
c. Early consideration of the technical feasibility of a particular design

A

c. Early consideration of the technical feasibility of a particular design

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15
Q

Uses computer graphics for product design

A

Computer-Aided Design

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16
Q

True or False. Creation of a database for manufacturing that can supply needed information on product geometry and dimensions.

A

True

17
Q

Used to indicate the designing of products that are compatible with the organization’s capabilities.

A

Design for Manufacturing

18
Q

Design focuses on reducing the number of parts in an assembly as well as on assembly methods and sequence

A

Design for Assembly

19
Q

Recovering materials for future use

A

Recycling

20
Q

Design facilitates the recovery of materials and components in used products for reuse

A

Design for Recycling

21
Q

Reasons why companies recycle

A

Cost saving, environmental concerns, environmental regulations

22
Q

Refurbishing used products by replacing worn-out or defective components and reselling the products

A

Remanufacturing

23
Q

True or False. Remanufactured product can be sold for about 60% of the cost of a new product

A

False

50%*

24
Q

True or False. “Increased opportunity for savings by buying in bulk from suppliers” is a benefit of concurrent engineering

A

False

benefit of component commonality*

25
Q

A structured approach for integrating the “voice of the customer” into both the product or service development process

A

Quality function deployment

26
Q

describes relationships between customer needs and customer satisfaction for three categories of design characteristics.

A

The Kano Model

27
Q

Three categories of design characteristics

A

Must-have characteristics, expected characteristics, excitement characteristics

28
Q

those that yield a basic level of satisfaction but do not have the potential for increasing customer satisfaction beyond a certain level

A

Must-have characteristics

29
Q

will yield a steady increase in customer satisfaction

A

expected characteristics

30
Q

generate a disproportionate increase in customer satisfaction

A

excitement characteristics

31
Q

refers to an act, something that is done to or for a customer, provided by a service delivery system, which includes the facilities, processes, and skills needed to provide the service.

A

Service

32
Q

True or False. Explicit services is part of services package

A

True

33
Q

True or False. Service design ends with the choice of a service strategy, which determines the nature and focus of service, and the target market.

A

False

begins*

34
Q

Two Key issues in service design

A
  1. degree of variation in service requirements
  2. degree of customer contact and customer involvement in the delivery system
35
Q

-a method for describing and analyzing a service process
-a key aspect is flowcharting the process

A

Service blueprinting

36
Q

The ff are characteristics of well-designed service systems except:
a. being user friendly
b. being robust if variability is a factor
c. being hard to sustain
d. being easy to sustain

A

c. being hard to sustain