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Finance And Economics > Procing Policies > Flashcards

Procing Policies Flashcards

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1
Q

Types of pricing strategies

A

Freemium
Loss leader
Psychological
bundling
signalling

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2
Q

Explain freemium pricing strat
Eg

A

Basic product or service for free, then pay for premium products or service
Eg phone games

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3
Q

What’s loss leader pricing strat

A

Product or service sold for a loss to stimulate other profitable sales

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4
Q

What’s psychological pricing strat
Eg

A

Positive psychological impact
Eg 99p instead of £1

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5
Q

Bundling pricing strat
Eg

A

Offering several products in one package deal
Eg sky tv n sports package

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6
Q

Signalling pricing strat
Eg

A

Using price to signal messages like level of quality
Eg David lloyd gyms

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Finance And Economics (11 decks)

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