processes to know

Question 1

marketing plan

Answer 1

1. mission statement
2. SWOT analysis
3. market segment (STP)
4. product implementation
5. evaluate strategy

Question 2

consumer decision process

Answer 2

1. need recognition
2. information search
3. alternative evaluation
4. purchase
5. post-purchase

Question 3

B2B buying process

Answer 3

1. need recognition
2. product specification
3. request for proposal
4. proposal analysis
5. order specification
6. vendor performance assessment using metrics

Question 4

STP process

Answer 4

1. strategy or objectives
2. segmentation bases
3. evaluate segment attractiveness
4. select target market
5. identify and develop positioning strategy

Question 5

marketing research process

Answer 5

1. define research problem and objectives
2. design the research plan
3. collect data
4. analyze data and develop insights
5. determine action plan