Processes of Social Change Flashcards
1
Q
what is the process of social change?
A
- draw attention to the issue
- consistency of position
- deeper processing
- augmentation principle
- snowball effect
- social cryptoamnesia
2
Q
what does drawing attention to the issue do in a social change?
A
creates a cog conflict
3
Q
what does Consistency of position do in a social change?
A
Displaying an unswerving message and intent
4
Q
what does deeper processing do in social change?
A
Many people who simply accept the status start thinking further
5
Q
what does the augmentation principle mean for the social change
A
Minorities take risks to further the cause
6
Q
what is the snowball effect?
A
People switch from a majority position to a minority one
7
Q
what is social cryptoamnesia?
A
People have a memory that change has occurred but some people have no memory of the events leading to that change
