Problem Solving and Decision Making Flashcards
Normative
choices a rational person makes under ideal circumstances
Descriptive
choices a typical person makes under typical circumstances
Framing
The context of a decision changes our decision, even when the context does not change the expected utility
bounded rationality
which describes the notion that a decision maker bases his or her decisions on a simplified model of the world
Heuristics
We use mental shortcuts called heuristics to narrow down the potential actions and increase the probability of finding a correct solution
Satisficing heuristic
involves searching through possible alternatives until you reach a threshold of acceptability, whereupon you choose that alternative
Elimination-by-aspects heuristic
in which people only focus on features that are the most personally important
problem space
that contains the initial (current) state of the problem, the goal state, and all possible states in between, as well as the operations required to move from one state to another