Problem 7: Judgment & decision making Flashcards
What is base rate information? And what happens if you neglect it?
Base rate information: frequency of something in a whole population
Neglect –> incorrect judgment
What is a heuristic?
strategy for making decision making quicker, you ignore some information so that you can make a quick decision
Satisficing + ex.
selecting an option as soon as it is good enough, can be done with unimportant choices. Ex. choosing a salty snack
Representativeness heuristic + ex.
Belonging to a specific category because it is typical. Ex. lawyer vs engineer description
Elimination by aspects + ex.
elimination factors until you get to the choice. Ex. choosing uni
Availability heuristic + ex. + by what can it be influenced
frequencies of events are estimated based on how easily they can be retrieved from memory. Ex. amount of words starting with K vs having K as third letter.
Availability can be influenced by recency & familiarity
Affect heuristic
Using a person’s emotional response to judge.
Recognition heuristic + ex.
Choosing an option because you recognise it. Ex. Milan versus Modena, which has a bigger population
Anchoring and adjustment heuristic + ex.
you have an initial option (anchor), which influences how much you adjust you choice (adjustment). Ex. selling a guitar, depending on the initial price people will bid more
ex. 8x7x6x5x4x3x2x1= … vx 1x2x3x4x5x6x7x8 = …, for the first one, people estimate more than for the second one
Limitations for heuristics:
- they are vaguely defined
- not all inaccurate judgments are due to heuristics
- explanations and research are still missing
- lab setting vs real life results are different
What is a bias?
a thinking error
illusory correlation + ex.
thinking there are correlations between 2 things while there is none, ex. blonde and dumb –> confirmed by experience
overconfidence
Overvaluing your own skills, knowledge and judgment
Hindsight bias + research
When looking at the past, you knew you were able to predict that; when in fact you were not able to predict that. Research: story about relationship that ended in marriage vs that ended in rape, both groups said they could predict the outcome
what is a fallacy?
a mistaken belief based on unsound arguments