Problem 1 social cognition Flashcards
What is social cognition
cognitive processes and structures that influence and are influenced by social behaviour
What is attribution
process of assigning a cause to our own behaviour and that of others
what are cognitive shortcuts
least complex cognitions that help us to handle the overhelming amount of social information in our enviroment
What kinds of biases exist
Primacy: first information is more important
Recency: later information has more impact
Positive impressions
Negative impressions
What are schemas
cognitive structure that represents knowledge about a concept or type of stimulus
What kind of schemas exist
Script: about an event Person schema: about a known person eg. friend Role schema: Job eg. pilot Self schema: info about ourselves Content free schema
What is a Prototype
Typical defining features of a category
Social identity theory
group membership and intergroup relations based on self categorization, social comparison and the construction of a shared self definition in terms of ingroup defining properties
self categorization
How the process of self categorization as a group member produces social identity and group and intergroup behaviours
What is meant by acessibility
the ease of recall of categories or schemas that we have
What are the 3 possibillities for changing schemas
Bookkeeping
Conversion
Subtyping
p.62
What is social encoding
how external stimuli are represented in the mind of the individual
p.63
What are the 4 key stages of social encoding
pre- attentive analyses focal attention comprehension elaborative reasoning p.63
what is social inference
identification of information to form impressions and make judgements
What is salience
The property of a stimulus that makes it stand out in relation to other stimuli and attract attention