PRM 6

Question 1

PRM 6 - What is the primary focus of the Global Disinformation Index (GDI)?

Answer 1

To provide transparent, independent, neutral disinformation risk ratings across the open web.

GDI was established in response to the need for data to inform actions against disinformation.

Question 2

PRM 6 - When was the Global Disinformation Index (GDI) established?

Answer 2

2018

GDI is a not-for-profit entity focused on combating disinformation.

Question 3

PRM 6 - What are the three pillars on which the GDI is built?

Answer 3

• Neutrality
• Independence
• Transparency

These principles guide the GDI’s operations and mission.

Question 4

PRM 6 - How much does the GDI estimate advertisers will provide annually to climate change disinformation sites?

Answer 4

US$36.7 million

This estimate is based on data from 15 March 2021 to 25 October 2021.

Question 5

PRM 6 - Which companies account for the majority of advertisement spend on climate change disinformation sites?

Answer 5

• Google
• Taboola
• Criteo

Together, these companies account for 63% of the total advertisement spend.

Question 6

PRM 6 - What percentage of advertisement spend on climate change disinformation sites does Google contribute?

Answer 6

38.8%

Google is the largest contributor to monetization of these sites.

Question 7

PRM 6 - True or False: Google’s share of monetization for climate disinformation is consistent with previous reports on other types of disinformation.

Answer 7

False

Previous reports indicated Google’s share was around 70%, suggesting a shift in their funding strategy.

Question 8

PRM 6 - Fill in the blank: The brands that fund climate change disinformation are often served advertisements through _______.

Answer 8

[various advertising platforms]

This includes platforms like Google and Amazon.

Question 9

PRM 6 - Name one brand that has funded climate change disinformation and the news site where their advertisement appeared.

Answer 9

• British Standards Institution - Unity News Network
• Amazon - American Greatness
• The Nature Conservancy - The Federalist

These examples illustrate how brands are linked to disinformation narratives.

Question 10

PRM 6 - What type of disinformation did the British Standards Institution’s advertisement promote?

Answer 10

Climate change consensus is not real.

This reflects the misleading narratives found on the site where the ad appeared.

Question 11

PRM 6 - Which brand associated with the advertisement on Breitbart disputes climate change emergencies?

Answer 11

MoneyGram

This highlights the connection between advertising and disinformation narratives.

Question 12

PRM 6 - What is a significant risk of today’s internet business models according to the GDI?

Answer 12

They reward engagement without considering content quality or potential harm.

This creates an environment conducive to the spread of disinformation.

Question 13

PRM 6 - List the four brands mentioned that have funded climate change disinformation through advertisements.

Answer 13

• British Standards Institution
• Amazon
• The Nature Conservancy
• MoneyGram
  British petroleum

Each brand has been linked to specific disinformation narratives.