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Question 1

PRM 1 - What was the approximate number of advertisements people were exposed to daily in the 1970s?

Answer 1

Approximately 500.

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Question 2

PRM 1 - What is the current approximate number of advertisements people are exposed to daily?

Answer 2

Approximately 5000.

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Question 3

PRM 1 - What is the main effect of the constant bombardment of advertisements?

Answer 3

It can easily persuade people without them realizing it.

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Question 4

PRM 1 - What is the purpose of testimonials in advertising?

Answer 4

To entice people by involving celebrities or respected individuals to endorse a product or idea.

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Question 5

PRM 1 - What should consumers beware of regarding testimonials?

Answer 5

People are paid to promote these products and ideas.

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Question 6

PRM 1 - What does ‘jumping on the bandwagon’ refer to in advertising?

Answer 6

Choosing to go along with the crowd, creating the impression of widespread support.

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Question 7

PRM 1 - What is a key warning about bandwagon claims?

Answer 7

They are often not supported by evidence.

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Question 8

PRM 1 - What is the technique of name-calling in advertising?

Answer 8

Undermining the reputation of people, ideas, or institutions with negative and unflattering terms.

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Question 9

PRM 1 - What does glittering generalities use to appeal to consumers?

Answer 9

Slogans that evoke imagination, senses, and emotions.

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Question 10

PRM 1 - What is a warning about glittering generalities?

Answer 10

This technique does not provide detail or facts.

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Question 11

PRM 1 - What does card stacking involve in advertising?

Answer 11

Presenting positive and negative facts and figures for competing products or ideas.

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Question 12

PRM 1 - What should consumers be cautious about with card stacking?

Answer 12

Some facts and figures may be deliberately left out.

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Question 13

PRM 1 - What is the plain folks technique in advertising?

Answer 13

Using ordinary-looking people to gain trust from the general population.

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Question 14

PRM 1 - What is the transfer technique in advertising?

Answer 14

Linking emotions and feelings associated with established images or products to a new product or idea.

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Question 15

PRM 1 - What is a warning regarding the transfer technique?

Answer 15

There may not actually be connections between the two products or ideas.

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