print media test Flashcards
categories of magazine advertising
consumer magazines
business magazines
magazine facts
appeal to specific target groups
share some of the same characteristics with newspapers
can be classified according to the audiences they reach
characteristics shared between magazines and newspapers
published at different times
distributed to different geographic regions
advantages of magazines
specificity
national reach
multiple impressions per copy
disadvantages of magazines
long lead time
high cost
newspaper advantages
geographic selectivity
timeliness
creative opportunities
credibility
audience interest
cost
newspaper disadvantages
limited segmentation
creative constraints
cluttered environment
short life
types of newspapers
target audience
geographic coverage
frequency of publication
categories of newspaper advertising
display advertising
inserts
classified advertising
circulation
the number of newspapers distributed each day or week
paid circulation
reports the number of copies sold through subscriptions and newsstand distribution
controlled circulation
the number of copies of the newspaper that are given away free
audit of bureau circulation
an independent organization that verifies the actual circulation of newspapers
readership
measure of the circulation multiplied by the number of readers per copy
rate card
contains information on costs, closing times, specifications for submitting and ad, and special pages or features available in the newspaper; summarizes the circulation for the designated market area and any circulation. outside the designated area
