Print Ads Flashcards
1
Q
FIVE MAIN FEATURES (Print Ads)
A
- Purpose
- Medium
- Target Audience
- Techniques
- Impact
2
Q
VISUAL ELEMENTS
General Mood:
A
the overall feeling that is conveyed by the ad (joy, fun
3
Q
VISUAL ELEMENTS
Typeface:
A
the size, shape, and style of the print used in the ad.
or satisfaction).
4
Q
VISUAL ELEMENTS
Shapes:
A
the shape of the product, the shapes of the other components of the ad, the relationship between them and what thoughts/feelings are conveyed by them.
5
Q
VISUAL ELEMENTS
Overall Composition:
A
the combined effect of the General Mood, Typeface, Logo, Colour Scheme, Light and Shapes in the ad.
6
Q
STORY COMPONENTS
SYMBOLS:
A
an object that stands for something more than itself.
7
Q
STORY COMPONENTS
SUB-TEXT:
A
a meaning that goes beyond the surface meaning suggested in the ad.
