PRINCIPLES OF PURPOSIVE COMMUNICATION Flashcards
Your gesture and postures must synchronize with your verbal language
CLARITY
Messages must be supported by facts such as research data, statistics or figures. Abstract words must be minimized or avoided.
CONCRETENESS
Be polite in terms of approach and manner of addressing an individual.
COURTESY
Whatever you speak or write about , do it correctly. Be aware also of words that sound alike but differs in meaning. Examples: its – it’s; they’re – there – their; once – one’s – ones; advice – advise, council – counsel; whose – who’s; further – farther; too – to; quite - quiet
CORRECTNESS
Consider the recipient’s profession, level of education, race, ethnicity, hobbies, interests, passions, advocacies, and age when drafting or delivering a message.
CONSIDERATION
Craft interesting messages in terms of sentence structure and word choice.
CREATIVITY
refers to the awareness of commonalities and variations in people’s cultures without labeling them as desirable or undesirable.
CULTURAL SENSITIVITY
Make messages interesting to command more attention and better responses.
CAPTIVATING
Avoid using lengthy expressions and words. Eliminate unnecessary modifiers. Only use slang or professional jargon if you are confident your audience can understand their meaning.
CONCISENESS
Make sure your words, tone of voice and body language all convey the same message.
CONGRUENCY
Repeatedly expose the target audience to the same messages throughout your speech to assert your message and assist your audience in retaining it.
CONSISTENCY
Deliver relevant information, and take cues from their reactions to improve your content.
CONTENT RELEVANCE
Communication should be logical, well-planned, and self-reinforcing. Communication should be consistent with the policies, plans, programs, mission, and objectives of the organization and not in conflict with them.
COHERENCY
Speak adequately, completely and convey yourself fully.
COMPLETENESS
Communication should be done at proper time and with the appropriate level of impact and urgency. Communication reaches the target audience promptly.
TIMELESS AND URGENCY