Principles Of Persuasion

Question 1

Name the 6 principles of persuasion

Answer 1

Social Proof
Scarcity
Authority
Consistency
Liking
Reciprocation

Question 2

What is the principle of Social Proof

Answer 2

-the instinct to follow group behavior
-especially in situations that are unclear, ambiguous, unsure

Question 3

Define the principle of Scarcity

Answer 3

The instinct to pursue scarce resources
-the tendency to regard something that is difficult to get as more valuable

Question 4

What is the principle of Authority

Answer 4

-the obligation to defer to authority
-the appearance of authority is enough to assume that someone has authority

Question 5

What is the principle of Consistency?

Answer 5

the drive to maintain a consistent private and public image
-people are driven to maintain a stance taken in public to appear consistent
-the commitment to follow through once a stance has been taken

Question 6

Define the principle of Liking

Answer 6

-the need to belong or for belonging
-the tendency to comply more often with requests made by people they know or trust or like
-likability increases with physical attractiveness, perceived similarities in attitude or values
-give compliments
-or appear to cooperate

Question 7

Define the principle of reciprocation

Answer 7

-feeling obligation to repay in kind, simply because they feel they owe someone something