principles Flashcards
1
Q
the initial 4 P’s
A
product, price, place, promotion
2
Q
the retention p’s
A
people, process, physical evidence
3
Q
what is the marketing mix
A
the tools marketers use
4
Q
what does ‘mix’ refer to
A
the way marketers use a variety of tools to solve specific problems
5
Q
product
A
what you offer
6
Q
price
A
amount the product cost, including offers, discounts and payment terms
7
Q
place
A
where customers can find your product
8
Q
promotion
A
branding, social media, advertising, corporate identity etc. how we tell the world about a product
9
Q
people
A
customers should have positive interactions with both staff and previous customers
10
Q
process
A
buying a product shouldn’t be stressful, invest in people and systems
11
Q
A
