Principle of marketing

Question 1

Marketing as we know it today didn’t exist in early human societies, but trade and commerce were central to survival and growth.

Answer 1

1. Pre-Industrial Revolution (Before the 18th Century):

Question 2

The earliest form of exchange, where goods and services were traded directly without the use of money

Answer 2

Barter System:

Question 3

Informal marketing occurred in ancient civilizations, such as the Egyptians, Greeks, and Romans. For example, ancient inscriptions and carvings were used to promote goods, and merchants used symbols (like signs) to advertise their products.

Answer 3

Early Advertisements

Question 4

The concept of branding can trace its roots back to this era, with marks or stamps used on pottery or products to indicate their origin and quality.

Answer 4

Branding Origins

Question 5

In ancient Rome and Greece, merchants used signs, symbols, and even graffiti to advertise their products. These could be carved into stone or painted on buildings to guide potential customers to goods or services.

Answer 5

Symbols and Signage

Question 6

Ancient Roman shops often used painted signs or inscriptions outside their premises to indicate the goods being sold, such as “bread,” “wine,” or “oil.” These signs helped people identify stores, even before literacy was widespread.

Answer 6

Roman Signage