Primary Research Methods Flashcards
1
Q
Questionaires- practical
A
+ easy
+ cheap
+ quick to analyse and reach conclusions
- low response rate
- misunderstand the question
- answer may not fit those given (closed questions)
- leading questions
2
Q
Questionnaires- ethical
A
+ informed consent
+ can be anonymous
- questions may be sensitive/ upsetting
3
Q
Questionnaires- theoretical
A
- reliable
- large sample
- easy to quantify (close)
- detachment and objectivity
- participants may lie
- someone other than intended participant may answer
- right answerism
- lack of rapport
4
Q
What are the types of questionaires
A
Open
Closed
Web based
5
Q
Open questionnaire
A
A self complete form with questions which allow respondent to answer in as much detail as they want
6
Q
Closed questionnaire
A
A self complete form with questions which give a set of responses that the respondent can choose from
7
Q
Web based questionnaire
A
A self complete form which is sent out via the internet by using a site
