Primary Research Methods Flashcards
What is an open questionnaire?
A self complete form with questions which allow the respondent to answer in as much detail as they want
What is a closed questionnaire?
A self complete form with questions which give a set of responses that the respondent can choose from
What is a web based questionnaire?
A self complete form which is sent out via the internet or by using a site such as surveymonkey
What is an unstructured interview?
A conversation between the researcher and the participant where the questions are based on the responses given
What is a structured interview?
A conversation between the researcher and the participant where the questions are set in advance
What is a group interview?
Where the interview can be structured or unstructured but involves more than one participant
What is overt observation?
Where a researcher tells the participants that they are being observed and what they are being observed for
What is covert observation?
Where the researcher doesn’t tell the participants that they are being observed until after the study is complete
What is participant observation?
Where the researcher becomes a member of the group they are researching
What is non-participant observation?
Where the researcher watches the group from the outside without taking part
What are lab experiments?
A study that takes place in a label where the researcher is able to manipulate and control all the variables
What are field experiments?
Field Experiments take place in real-life settings such as a classroom, the work place or even the high street
