primary research methods

Question 1

What to consider when it comes to design ethics?

Answer 1

• Be honest
• Demonstrate sensitivity about user needs
• Obtain consent and permission
• Do no harm
• Ensure participant data is safe
• Value and optimize time
• Reference without plagiarism

Question 2

Design ethics in user studies. what do you have to make sure you’ve done?

Answer 2

some studies need clearance from ethical committies.

storage of user data needs to follow GDPR law (consent, anonymity, non-tracible, safe storage).

Question 3

what is exploratory research?

Answer 3

research around a topic where little or none is known

Question 4

what is the purpose of exploratory research?

Answer 4

• Gain a deep understanding and familiarity on the data you gather
• Find out how this data can be used in the future

Question 5

what does research in design rely on?

Answer 5

selecting parts of different disciplines to create a fitting framework (social anthropology, psychology, etc…)

Question 6

what is Contextual inquiry?

Answer 6

a type of study that includes observations and interviews of users

Question 7

describe unobtrusive observation

Answer 7

observation without attracting attention to the subject.

Observation of the subject to see how they perform a task undisturbed

Question 8

describe direct obervation

Answer 8

observing the subject while think aloud is being used. This form of observation requires a preparatory meeting with the subject to prepare the user of the upcoming observation.

Question 9

Pros and cons of observations

Answer 9

pros:
- rich data and firsthand info

cons:

• time consuming
• you need to be a good observer

Question 10

describe unstructured interviews

Answer 10

usually occurs after an observation when there are more answers needed.
best way to record these are audio or a notebook

Question 11

what are structured interviews?

Answer 11

interviews with pre-planned questions

Question 12

when selecting a user, what should you consider?

Answer 12

• why (in relation to the subject of the study)
• where is the source
• how many
• age
• gender
• level

Question 13

describe the flow of an interview (5 steps).

Answer 13

• icebreaker: make participant at ease and take permission and consent
• introduction: bring upt the topic and purpose of the stuy. Remember to tell them they are not being judged.
• main part: gather insight, give pre-planned tasks and use think aloud.
• summary: any other questions (usually unstructured)
• wrap up

Question 14

what types of card sorting are there?

Answer 14

closed card sorting
open card sorting
hybrid card sorting

Question 15

what is the diary method?

Answer 15

A method to get input from user over an extended period of time. it is a form of indirect obervation.