Primary and Secondary Data Research methods Flashcards

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1
Q

What is Primary Data?

A

Information generated by the researcher for their own purposes. It includes data produced by questionaries, interviews and observations.

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2
Q

What is Secondary Data?

A

Refers to data that already exists, created by somebody other than the researcher. Includes data from official statistics, government reports, diaries, newspapers, films and recorded music.

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3
Q

What are the advantages of Primary Data?

A

Sociologists can gather precise information they need to test hypothesis
Authentic and reliability
Control over data quality
Flexibility in data collection

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4
Q

What are the disadvantages of Primary Data?

A

Costly
Time consuming
Small sample

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5
Q

What are the advantages of Secondary Data?

A

Quick
Cheap
Can get data from a wider sample than just one researcher can gather

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6
Q

What are the disadvantages of Secondary Data?

A

The precise information the sociologist wants might not be available
Limited control over data quality
Risk of bias
Potential for outdated information

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