Primary and Secondary Data

Question 1

What is primary data?

Answer 1

Data collected directly from first hand experience with participants

Question 2

What is secondary data?

Answer 2

Data that a researcher collects from experiments other than the current one

Question 3

What are the strengths of primary data?

Answer 3

• Researcher has complete control over collected data
• Data collection fits aims/hypotheses

Question 4

What is the strength of secondary data?

Answer 4

Quicker and cheaper to obtain than primary data

Question 5

What is the weakness of secondary data?

Answer 5

Data may not fit exact needs of researcher (data has not been collected with the researcher’s ideas in mind)