Primary and secondary data

Question 1

Define primary data

Answer 1

Data that has been collected by, or for, the person who is going to use it.

Question 2

Define secondary data

Answer 2

Data already found by other people or organisations.

Question 3

Advantages of primary data

Answer 3

:Accurate
Reliable
Collection method is known
Can find answers to specific questions

Question 4

Disadvantages of primary data

Answer 4

:Time-consuming
Costly
Labor-intensive to collect and analyse

Question 5

Advantages of secondary data

Answer 5

:Faster
Cheaper
Data from some organisations can be more relaible than the data collected by oneself

Question 6

Disadvantages of secondary data

Answer 6

:Method of collection unknown
Data might be out of date
May come from and unreliable source
May be difficult to find answers to very specific questions