Primart And Secondary Data Flashcards
1
Q
Primary data definition:
A
Data that is collected directly by the researcher. Often through questionnaires or interviews.
2
Q
Secondary data definition:
A
Data that is collected by someone else, but is then used by the researcher such as articles online.
3
Q
Strengths of using primary data:
A
It’s trusted and accurate, you know this as you collected it.
It’s relevant.
4
Q
Weaknesses of using primary data:
A
It’s time consuming and can be costly.
5
Q
Strengths of using secondary data:
A
Don’t have to spend time interpreting data.
It’s useful when primary data is difficult to access.
6
Q
Weaknesses of using secondary data:
A
It could have anomaly’s.
It may not be relevant to your experiment.