Primart And Secondary Data Flashcards

1
Q

Primary data definition:

A

Data that is collected directly by the researcher. Often through questionnaires or interviews.

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2
Q

Secondary data definition:

A

Data that is collected by someone else, but is then used by the researcher such as articles online.

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3
Q

Strengths of using primary data:

A

It’s trusted and accurate, you know this as you collected it.
It’s relevant.

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4
Q

Weaknesses of using primary data:

A

It’s time consuming and can be costly.

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5
Q

Strengths of using secondary data:

A

Don’t have to spend time interpreting data.
It’s useful when primary data is difficult to access.

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6
Q

Weaknesses of using secondary data:

A

It could have anomaly’s.
It may not be relevant to your experiment.

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