Pride Flashcards
1
Q
What is ‘Pride Magazine’?
A
A monthly, lifestyle mag, first published in 1990 and distributed by COMAG. It is still in black ownership.
2
Q
What is Pride’s target audience?
A
Females of colour, ages 24-35, interested in fashion and beauty, good education, spend money on fashion and beauty, a niche target audience
3
Q
What is Pride’s readership and circulation?
A
300,000 circulation and 146,000 readership
4
Q
Where does the term ‘Pride’ come from?
A
The civil right movement that encourages/celebrates black culture, wanted people to be proud of being black and having afro hairstyles
