Fortnite Flashcards
Why is it easy and appealing to play for young audiences?
It is free to play
What does the battle element add?
A competitive element, engaging audiences
Who many dollars a year do Epic games make from Fortnite?
1 billion
What are the percentage of female and male gamers?
60% male 40% female
Why does Fortnite appeal to a range of audiences, especially female?
A diverse range of characters, who aren’t gendered or sexualised
What contributes to Fortnite’s popularity?
Technological convergence of all platforms
The use of social media to promote new features and trailers to engage young audiences
How do Epic Games increase revenue and reach new target audiences?
Synergetic partnerships with other brands i.e. Marvel, celebrity endorsements and professional gamers (Ninja)
What did Epic Games do with their software?
They developed their own software ‘unreal engine’ and made it available to players
Despite the game being free, how does Epic make money from Fortnite?
Micro transactions i.e. V-Bucks
How does Epic make items seem more desirable?
Label them as limited edition
Who regulates UK video games?
The Video Standards Council (VCS) and uses the PEGI rating system
What ‘PEGI’ is Fortnite?
A 12 due to it being fantasy and non-graphic, little bad language and sexual themes, but still involves a battle element
What are parents concerned about regarding Fortnite?
The addictive nature of the game
What promotional styles does Fortnite use?
TV promotional techniques i.e. ‘seasons’, ‘finale’ and use of narrtives create almost a buzz and chat about the game
