Pricing Techniques Flashcards
PMO
Pricing Decisions under the Market Structures
Perfect Competition
Monopoly
Oligopoly
It’s when the market price is beyond the control of individual buyers and sellers.
Perfect Competition
No individual firm is in a position to influence the price of a product.
Perfect Competition
It is determined by the equilibrium between supply and demand in the market period during a very short run.
Market Price
It is a price maker.
Monopoly
It has market power and can take the best of the demand and cost conditions without fear of new firms entering to take away profits.
Monopoly
The number of competing firms is small.
Oligopoly
Each firm controls an important proportion of supply.
Oligopoly
The effect of a change in the price or output of one firm on the sales of another firm is noticeable and significant.
Oligopoly
It is the measurement of change in total revenue as quantity sold changes by one unit.
Marginal revenue
What is the relationship between marginal revenue and the elasticity of demand in perfect competition?
Perfectly Elastic
In a perfect competition, MR is equal to what?
P
Why is MR=P in perfect competition?
Because the firm can sell all it wants at the going market price.
What would happen if a firm raises its price in a perfect competition?
It would be easy for customers to go to someone else because all goods are HOMOGENOUS and can be SUBSTITUTABLE for each other.
Who are very sensitive to price changes in a perfect competition?
Buyers
What should a monopoly firm do to sell more?
Reduce price
They are price makers and the demand for products are inelastic.
Monopoly
What would happen if a buyer chose not to buy a monopoly firm’s product because of its high price?
Buyer can’t get it anywhere else
Why do buyers still choose to buy a monopoly’s product despite the changes in price?
Because of its uniqueness
What lies between the two extremes of Perfect Competition and Monopoly?
Oligopoly
What is the demand for the product of oligopoly?
More inelastic
Why is the demand for the product of oligopoly more inelastic?
Because there are only few firms in the market that the buyer can get the product from
What are important in managerial decisions on price and quantity?
MR and Elasticity of Demand
What happens if a manager understands the elasticity of demand for its product?
The manager will make informed decisions on how consumers will react to a price increase or decrease.
What is the equation for the relationship between MR and elasticity,
MR = P [ 1 + (1/E) ]
P = Price
E = Elasticity of Demand