Pricing Strategies Flashcards by Georgie Davies | Brainscape

Q

Contribution

A

Variable costs

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Market skimming

A

High prices then dropping them

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Premium

A

High prices

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Loss leader

A

Low prices so they get good value

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Physiological

A

Get into there head

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Competitor

A

Getting the best price

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Predatory

A

Pushing out competitors

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Cost plus

A

Add on cost for profit

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Penetration

A

Stealing customers

How well did you know this?

1

Not at all

2

3

4

5

Perfectly