Nice/mass Flashcards
What’s a niche market?
Target a clear and identifiable segment of the market
What is mass marketing
Selling into a market containing many products that are similar
Ads/dis to niche marketing
+few completion/economies of scale
-small markets have less profits/competition
Ads/dis to mass marketing
Customer needs are general/prompt–lots of competition/hard to differentiate products
Planned purchase
Thought about buying it
Impulse
Purchase made on spot no thought
Customer/market orientation
Gets the right product
Product orientation
Gets the product right
Simple
Individuals are selected randomly
Systematic
Selecting ever nth element from the list
Quota sampling
Slitting the population into sub genres and making sure the sample is proportioned
Convenience sampling
Targeting those who are easier to access
Stratified
Used when there are subjected
Cluster
Units of the population are found in different geographic groups
