Price Tags, Posters And Sales Promotion Flashcards
It is a device where the commodity selling price is printed
Price tags
Characteristics of a proper price tag:
- It must be written clearly
- It must include the selling price per unit in peso
- It has no erasures
It is a form of advertisement that announces the selling event and gives information regarding price and qualities. Its main job is to persuade the customers
Posters
A good poster is:
- Simple and attractive
- Clear and informative
- Chosen carefully in size and in message
It is an activity planned to improve sales
Promotion
Sales promotion can be done through:
- Advertising
- Quality Discounts
- Sampling
- Window Display
- Fashion Shows
- Exhibits
In all forma of media such as radio, mail, billboards, newspapers, internet, movie and TV shows
Advertising
They are given to customers especially in wholesale buying of a merchandise
Quality Discounts
A sample merchandise is given free to the buying public. It is primarily for evaluation
Sampling
Shelves must be clean. Glasses must be shiny and perfectly transparent
Window Display
Professional ramp models parade the latest fashion before the prospective buyers
Fashion Shows
Products are displayed to the public. The clients are allowed to look over the exhibits and check the quality and price of the goods
Exhibits
It is used as basis for the appropriate strategies entrepreneurs should use to be successful
SWOT Analysis
Meaning of SWOT Analysis:
S - Strengths
W - Weakness
O - Opportunities
T - Threats
Refers to the things one possess that enable him or her to set standards in quality and efficiency (Ex. Good management skills)
Strengths
Refers to the traits that keep one from meeting his or her targets
Weakness
Refers to the outside factors that one can take advantage of to achieve his or her business goals. (Ex. Great demand for the product or service, Absence of competition)
Opportunities
Refers to the eventualities one has to look out to protect his or her business. (Ex. Production cost, Higher taxes, License fees)
Threats
In SWOT Analysis you must:
- Capitalize your Strength
- Overcome your Weakness
- Seize the opportunities
- Protect your business against Threats
