Price, Income & Cross Elasticities of Demand (1.2.3) Flashcards
What is Price Elasticity of Demand (PED)?
A measure of the responsiveness of Quantity Demanded for a product to a given change in its price. (When there is a change in Price what happens to the Quantity Demanded?)
What does PED look like on a graph?
Slide 18
What’s the equation for working out percentage change?
((New-old)/old)x100 =Percentage change
What’s the equation for PED?
PED=% change in QD/ % change in Price
Calculate the PED if a 20% fall in the Price of petrol leads to a 2% increase in the Quantity Demanded
2/ -20= -0.1 (can ignore the minus sign)
Does this mean the Price is Elastic or Inelastic? (If -0.1)
Inelastic
What factors can affect PED? (6 Factors)
-Availability of Substitutes
-% Income spent on a product
-Type of Product
-Durability of Product
-Sustainability of Product
-Health benefits of Product
If the value is greater than 1 is Demand Elastic or Inelastic?
Demand is Elastic
If the value is less than 1 is Demand Elastic or Inelastic?
Demand is Inelastic
What will happen to the Demand Curve the more Elastic it is?
The more horizontal (—-)the Demand Curve Becomes
Slide 19
What do each of the values of PED mean?
Slide 22
What will happen to the Demand Curve the more Inelastic it is?
The more vertical (|) the Demand Curve Becomes
Slide 20
What are the general rules of what you do with price if PED is elastic or inelastic?
If PED is Elastic, lower your price
If PED is Inelastic, increase your price
What does Price Inelasticity mean?
Its means Consumers are willing to buy your product because its normally a necessity. e.g. Petrol
What does Price Elasticity mean?
A product that when the price is raised consumers will start to not buy your product as it isn’t needed e.g. Luxury items. So what is ideal is if the price is decreased.