Price Elasticity of Demand (CH 6) Flashcards
Define Price elasticity of demand?
Responsiveness of change in demand to a change in price
PED formula
% Change in Quantity Demanded / % Change in Price
What’s the responsiveness like with price elastic goods?
Demand that’s very responsive to a change in price.
(Price change leads to big change in demand)
What’s the responsiveness like with price inelastic goods?
Demand that’s relatively unresponsive to change in price
What demand does perfectly inelastic goods have?
Has demand that doesn’t change when price changes
PED = 0
What demand to perfectly elastic goods have?
Demand that falls to zero when price changes
PED = Infinity
If price of bread increased by 20% and quantity demanded decreased by 15%, what is the PED of bread?
-15% / 20% = -0.75
Therefore bread is priced inelastic
What effect can firms have on prices if it has inelastic demand?
Firms can raise it’s prices which would decrease quantity sold which would reduce total revenue.