Price Elasticity Of Demand Flashcards
Price elasticity of demand
Measures the responsiveness of quantity demanded given a change in the goods own price
PED calculation
Elasticity
Is the extent to which buyers and sellers respond to changes in market conditions
PED will normally be negative…
Because the demand curve is downwards sloping, I.e there is a negative relationship between price and quantity
Elastic demand
Is one in which the change in quantity demanded due to a change in price is large
Inelastic demand
Is one in which the change in quantity demanded due to a change in price is small
> 1 (elastic demand)
If the value of PED is greater than 1, the demand for the good is elastic
- Means a percentage change in price will cause a larger change in quantity demanded
PED = infinity
Perfectly elastic demand has a PED of infinity and any increase in price means that demand will fall to ZERO.
- Consumers are willing to buy all they can obtain (at P in diagram), but none at a higher price
0 < PED < 1
The value of PED for goods with inelastic demand is between 0 and 1.
- This means that a percentage change in price will cause a smaller percentage change in quantity demanded
PED = 0
Perfectly inelastic demand has a PED of 0 and any change in price will have no effect on the quantity demanded.
- At any price. The quantity demanded will be the same.
PED
= +/- 1
Unit elasticity of demand - a good has unit elasticity if the size of the percentage change in price is equal to the size of the percentage change in quantity demanded.
Determinants of PED
BANDITS:
- Brand
- Addictive
- Necessity
- Definition
- Income
- Time
- Substitutes
Inelastic
Unresponsive to a change in price
Elastic
Responsive to a change in price
Brand
The brand image, strong brands like Coca Cola are typically more inelastic