Merit goods
Demerit goods
Perceived benefits - merit goods
Perceived benefits - demerit goods
Perceived to have negative consequences that individuals may not fully consider when consuming. For example tobacco/ alcohol - because their consumption can lead to health problems and social costs, such as increased healthcare expenses and lost productivity
Consumer awareness and information - merit goods
Consumers may lack awareness or information about the benefits of merit goods.
Government intervention may focus on providing information and reducing barriers to access to ensure individuals make informed choices
Consumer awareness and information - demerit goods
Consumers may not fully grasp the risks associated with consumption.
Government interventions often aim to counteract this lack of information by emphasising the potential harm and discouraging consumption.
Government intervention - merit goods
Involves policies aimed at increasing consumption. This can include subsidies, public provision (government funded schools and healthcare), or public awareness campaigns to promote the benefits of consuming these goods
Government intervention - demerit goods
Seeks to reduce consumption. Measures may include taxation (e.g. higher taxes on cigarettes), regulations (e.g. age restriction on alcohol), public health campaigns to discourage use, and even bans in extreme cases.