Price discrimination Flashcards
price discrimination
occurs when different people are charged different prices for the same good
examples of price discrimination
movie tickets are cheaper for old people and students
What are the necessary conditions for price discrimination?
Price setting ability
- must be able to charge different prices for different consumers
- cannot be perfectly competitive firm (can only charge market price)
Varied consumer elasticities
- if demand more rigid for some consumers can charge more for the good
Ability to separate consumers
- must be difficult for those able to buy at the cheaper price to resell to higher-price customers
- time, age, income, gender
first-degree price discrimination
when firms are able to charge exactly the maximum price that each customer is willing to pay
What does first-degree price discrimination presume?
- ability of firm to separate customers individually
- charge the exact reservation price for each customer
- some insight by firms into the precise elasticity of demand for a good
first-degree price discrimination graph for perfectly competitive market (surpluses)
first-degree price discrimination for a monopoly (surpluses)
What is the result of first-degree price discrimination?
- consumer surplus completely eliminated
- profits greatly expanded
- output is greater
- area of welfare loss eliminated (perhaps benefit in terms of efficiency)
- allocative efficiency reached with final price
examples of first-degree price discrimination
- car sales
- real estate agents
second-degree price discrimination
firms offer lower prices with the purchase of successively larger quantities
examples of second-degree price discrimination
- tickets to concerts or sport’s events
- charging less for additional units
- reward programmes offered to loyal buyers
graph for second-degree price discrimination
results of second-degree price discrimination
total revenue increases over single-price firm
approaches (but does not achieve) allocative efficiency
likely to earn greater economic profits
third-degree price discrimination
groups of different price elasticities separated and charged the highest price possible
examples of third-degree price discrimination
- women charged more than men for dry cleaning
- phone companies offering lower prices at off-peak times
- cinemas charging less to children, elderly people, and students