Price discrimination Flashcards
What is price discrimination
charging consumers different prices for same good
Examples of price discrimination
Train tickets
Student discounts
Quantity discount - lower price if you buy more
Not all price differences are price discrimination
may be due to cost difference e.g. paper version vs online subscription
Reasons why price discrimination earns higher profit
charge higher prices to customers who are willing to pay more
Sell to people who are not willing to pay as much as uniform price
Conditions for price discrimination
Market power
Identify consumers reservation price - max they are willing to pay
Prevent or limit resale (arbitrage)
1st degree price discrimination
Perfect price discrimination. Individual price for each unit purchased by each buyer. Firm charges max price consumer is willing to pay. 0 CS. Firms profit increased by amount of CS that would exist in a competitive market. Produces where D=MC so competitive output produced. Maximises total welfare. No DWL.
3rd degree price discrimination
Multimarket price discrimination. Different prices per group based on elasticities.
2nd degree price discrimination
Quantity discrimination. Price varies with quantity purchased but each customer faces same pricing schedule. Not all quantity discounts are price discrimination some reflect reductions in firm costs with large sales. Block pricing schedules - charge one price for first few units of usage and then a different price.
See previous graph for 2nd answer