price discrimination Flashcards
what is price discrimination
price discrimination occurs in a monopoly, when the monopolist decides to charge different groups of consumers different prices - for the same G/S - not for cost reasons
what is the elasticity of the demand curve
demand curves of different elasticities exist with each different group of consumers - allows the market to be split and different prices to be charged
must not cost the monopolist to split the market
what is first degree price discrimination
this is when each consumer is charged a different price
e.g. lawyer may charge a high income family more than a low income familly
what is second degree price discrimination
is when prices are different according to the volume purchased
e.g. gas
what is third degree price discrimination
this is when different groups of consumers are charged a different price for the same G/S
e.g. on trains - peak times are more expensive - as usually a different group of consumers use trains at peak time
also at cinema different prices for different ages
costs of price discrimination to consumers (2)
usually price discrimination results in a loss of consumer surplus - since P>MC - there is a loss of allocative efficiency
It strengthens the monopoly power of firms - may result in higher prices in the long run for consumers
consumer benefits of price discrimination (2)
consumers could benefit from net welfare gain as a result of cross subsidisation - if they receive a lower price
some consumers who were previously excluded by high prices - might be able to benefit from the G/S - e.g. drug companies may charge higher for high income - meaning lower income have access at lower price - increase consumption of positive externalities
producers costs from price discrimination
if it is used as a predatory pricing method - the firm may face investigation from the CMA
it might cost the firm to divide the market - limits the benefits they can gain
producer benefits from price discrimination
producers make better use pf spare capacity
the higher supernormal profits from price discrimination - help stimulate investment
if more profit is made in one market - a different market which makes losses could be cross subsidised - if it yields social benefits - will limit or prevent job losses