Price determination and the price mechanism Flashcards
Define excess supply.
a situation in which the quantity that firms are willing and able to supply exceeds quantity that consumers demand at the going price.
Define excess demand.
a situation in which the quantity that firms are willing and able to supply is less than the quantity that consumers demand at the going price.
Does excess supply occur to the right or left of equilibrium on a supply/demand graph?
right
Does excess demand occur to the right or left of equilibrium on a supply/demand graph?
left
Define market equilibrium.
situation when the price is such that supply equals demand
If there is excess supply, what will producers normally do to reduce their stocks?
reduce price
If there was an advertising campaign about the benefits of eating apples, what would be likely to happen to price of apples and why?
increase in price, as demand curve would shift right
If there was an advertising campaign about the benefits of eating apples, what would be likely to happen to price of bananas and why?
reduction in price, as demand curve would shift left, assuming apples are substitutes for bananas
If new technology meant that watches could be produced more efficiently, what would be likely to happen to the price of watches and why?
price would reduce, as supply curve would shift left (as costs of making watches would reduce)
If the government introduced stricter health & safety legislation in the building industry, what would be likely to happen to the price of new houses and why?
price would increase, as building costs would increase (eg more safety equipment needed), shifting supply curve to the right
Define consumer surplus.
value that consumers gain from consuming a good or service over and above the price paid
Which area on a supply/demand graph would show consumer surplus?
triangle formed by:
* (equilibrium quantity, equilibrium price)
* (0, equilibrium price)
* point at which demand curve touches x axis)
Define marginal social benefit (MSB).
additional benefit that society gains from consuming an extra unit of a good or service
If price increases, will this increase or reduce consumer surplus?
reduce (triangle gets smaller)
If price increases, will this increase or reduce welfare that society receives from consuming the good?
reduce (as consumer surplus reduces)