Prevention, risk, social marketing, goals, public policy Flashcards
What are the levels of prevention?
- Primordial
- Primary
- Secondary
- Tertiary
- Quaternary
Define primordial prevention
those that prevent conditions that would enable the risk factors for disease from developing. The initiatives are the establishment of conditions, actions, and measures that minimize hazards to health and that, hence, inhibit the emergence and establishment of processes and factors known to increase the risk of disease.
Define Primary prevention
impact of specific risk factors is lessened (treatment of risk factors), which leads to the reduction in the occurrence or incidence of disease. May entail both personal and communal effort
Define Secondary prevention
initiatives that aim to identify disease processes as early as possible
Disrupts the chain of causality at a point where physiological and psychological abnormality is present but before there is manifestation as a symptom or sign noticed by the individual.
Define Tertiary prevention
aim at reducing the impact of long-term disease and disability by eliminating or reducing impairment or disability.
This kind of intervention occurs “after signs or symptoms are present, to reduce the likelihood of persistence or progression
Define Quaternary prevention
those actions that identify individuals or populations at risk of over-medicalization. Usually guidelines and policies that reflect operational knowledge are put into place that help to protect individuals from over diagnosis or over-medicalization
What is social marketing?
use of marketing principles and techniques to advance a social cause, idea, or behaviour
encourage health-promoting behaviours, or to eliminate or significantly reduce behaviours that negatively impact a population’s health
What is risk communication?
transmission of information about an existing or imminent health or environmental risk, the anticipated severity of the risk, and the percentage of people it will impact.
What is harm reduction?
goal is not cessation of the high-risk behaviour, but rather it is to reduce the more immediate and related harms arising from engaging in that behaviour
List and describe the 4 P’s of social marketing
Product: offering the right product
Price: offering the right product at the right price
Place: offering the right product, at the right price, presented in the right time and right place
Promotion: promoted in the right way
Define public policy
Refers to the actions of government and the intentions that determines those actions.
Incorporates more than actual legislation, deals with public problems, and provides a framework for action, but it does not include the operations and structures that result from policy
What are the components of the non-linear policy cycle?
Agenda setting, policy formulation, decision making, policy implementation, and policy evaluation
What is policy implementation?
Policy implementation is the process by which governments put solutions or policies into effect and evaluation monitors the outcome of policies
Define agenda setting (non-linear policy cycle)
- “problem recognition stage”
refers to the process through which a policy and the problem it is intended to address are acknowledged to be of public interest.
- elected officials and policy makers aware of problem
Define policy formulation (non-linear policy cycle)
public administration concerned examines the various policy options it considers to be possible solutions